Writing

Notes on building things that ship.

What we've learned about delivering on a date, what makes a website fast, and how to get a project off to a start that holds. Just the writing — and subscribers hear about any promo or benefit first.

The HealthBridge Medical homepage — a content-heavy hospital site with a photographic hero, booking calls to action and urgent-care shortcuts, built to meet the 95+ performance standard described in this post.

EngineeringJuly 29, 20263 min read

What "a fast website" actually means

Speed isn't a feeling, it's three measurements you can run yourself in about thirty seconds. Here's what they are and what a good score is worth to a business.