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FOCAL SITES

Engineering

Don't take our word for it. Test it.

We hold every project to a standard you can measure — and we hand you the tools to measure it. Everything on this page is a number you can check for yourself, on any site we've built, right now.

The standard

Every site we ship scores 95+ on Google's own test.

Google PageSpeed Insights grades real-world performance, accessibility, and technical quality. It's independent, it's free, and anyone can run it on any URL. Run it on ours — including this page you're reading right now.

The score you see is the score you get. If a site we build for you ever drops below our standard, that's a defect — and we fix defects free.

What we mean by well-built

Four things, measured — not claimed.

95+Performance

It loads fast, on a real phone on real data.

We budget every kilobyte. Pages are static by default, images are sized and modern-format, and the JavaScript that ships is only what the page actually needs. Fast isn't a feature we add at the end — it's the default we protect throughout.

100Accessibility

It works for everyone, including assistive tech.

Real semantic HTML, keyboard navigation, sufficient contrast, and labelled controls — checked against the WCAG standard on every page, at every screen size. Accessible sites are better sites, and in many cases they're a legal requirement too.

100Best practices

It's built on a secure, modern foundation.

HTTPS everywhere, no console errors, no deprecated APIs, no known-vulnerable dependencies. The unglamorous technical hygiene that separates a site that lasts from one that quietly breaks six months in.

SEODiscoverability

Search engines can read it properly.

Unique titles and descriptions per page, structured data, a clean sitemap, and semantic markup — so Google understands what each page is and shows it to the right people. Ranking is earned over time; being readable is table stakes we get right from day one.

How we build

Modern tools, chosen for what they buy you.

Static by default
Most pages are pre-built and served as plain files, so they load almost instantly and can't break under traffic. We add complexity only where a feature genuinely needs it.
Cheap to change later
The next change — this year or in three — stays inexpensive, whether we make it or you bring someone else in. We build so your site can grow with your business instead of being replaced by it.
You can run it yourself
Day-to-day updates — new copy, swapped images, a fresh announcement — don't require us or a developer on retainer. We hand over a site you own and can actually operate, not one that holds you hostage.
No hidden dependencies
We avoid the fragile plugins and third-party scripts that slow sites down and break without warning. Fewer moving parts, fewer things to go wrong.

Measure us. Don't just trust us.

We'd rather be judged on what you can verify than on a reputation you're asked to take on faith. So we publish our standards, put our guarantee in writing, and let you test the work yourself — on any site we've shipped. Proof beats promises, and it's a standard we hold ourselves to on day one and every day after.

See it on your own project.

The fastest way to judge how we build is to watch us do it. Start with a discovery week — fixed scope, fixed price, and a date.